John  Greer

Principal

John Greer serves as Principal and Senior Advisor within TCC’s Northern California Business Unit, based in San Francisco. He is responsible for sourcing new acquisitions and re-establishing TCC as a premier developer and investor throughout Northern California.

A 25-year veteran, Greer previously served as Principal of PCCP, LLC, where he was responsible for repositioning impaired assets, sourcing new opportunities, overseeing marketing plans, entitlement strategies, asset management and new business development, throughout Northern California and Texas.

Prior to PCCP, LLC, Greer was Executive Vice President with Opus West Corporation. During his five-year tenure, he oversaw development operations for nine markets throughout the Southwest including the development pipeline of 22 direct and joint venture projects totaling $800 million in volume. He also negotiated joint ventures with alliance partners and managed training, product research and marketing functions. 

Greer also served as President-Real Estate with Legacy Partners Commercial for five years. He oversaw all acquisition and development activities for the Company’s five offices, including implementing and monitoring procedures for deal review, due diligence and business plan creation. He oversaw the repositioning and execution of five major new construction and rehab projects totaling roughly $150 million in cost and $35 million in value creation and assisted in the formation and marketing of a private equity fund of $300 million.