Richmond and Cremorne have emerged as premier office destinations within Melbourne’s city fringe, with occupiers drawn to the suburbs’ location, amenity, and characteristic vibe. Growing demand has seen rents rise rapidly in the area and developers are catching on, with a surge in the number of new office buildings in the planning pipeline. Richmond and Cremorne particularly appeal to tech companies and start-ups, and the increasing presence of these businesses is further establishing the precinct’s reputation as Melbourne’s innovation hub.