Sara Tetlow is Vice President, Global Marketing for CBRE’s Real Estate Investments (REI) business segment, which includes CBRE Global Investors, the company’s global real asset investment management business, Trammell Crow Company (TCC), its real estate development services business, and Hana, the firm’s flexible/agile space offering. She has responsibility for driving the global marketing and communications strategy across the REI business segment.
She previously served as CBRE Inc.’s global brand director and prior to that was Senior Director of Marketing & Communications for CBRE’s Northeast Division, based out of New York City. In that role, she oversaw a 35-member team and all marketing and communications initiatives at the point of sale, including business development, property marketing, public relations and corporate communications, as well as brand marketing, events and advertising. Sara also led the Americas Corporate Marketing function, responsible for national corporate marketing verticals: brand management and advertising, content and research marketing, digital and events. In this role, Sara also oversaw marketing for the firm’s Latin America business and supported CBRE’s Canadian marketing team.
From 2010 to 2015, Sara was based in the company’s Asia region. She originally relocated to Tokyo, Japan, from NYC to develop and execute a marketing strategy following CBRE’s 100% acquisition of its Japan operations. She ran the Japan Marketing & Communications team until 2012, and was then promoted to run the Asia regional team, as Head of Marketing & Communications for Asia, overseeing 10+ countries and nearly 60 professionals.
Prior to relocating to Asia, Sara was a member of CBRE’s global communications team, specializing in editorial services, including global internal communications and special project launches, as well as branding and M&A projects. Sara previously worked in law and speaks basic Japanese. Her free time is mostly spent hanging out with her family, wrangling her toddler daughter and infant son and keeping up with her extended London family across the pond.
- Asia Circle of Excellence, 2012
- U.S. High Impact Award, Communications, 2009
- Communications Chairwoman for CBRE Cares, CBRE’s corporate philanthropy program, 2007-2010
- Executive Committee Member, Urban Land Institute, Young Leaders Group, Hong Kong, 2012-2013
- Villanova University, Bachelor of Arts in English (Honor Society)