Trammell Crow Company partnered with Capital Sports and Entertainment to develop a luxury boutique three-story hotel in the heart of Austin’s South Congress (SOCO) shopping and entertainment district. Trammell Crow Company’s key role was developer manager for this project and worked with a team of architects, contractors, engineers and consultants to quickly begin construction to capture the high demand of the marketplace.
Opportunity, Solutions & Outcomes
In creating South Congress Hotel, there were various challenges. For instance, there was a height restriction associated with the South Congress Capital View Corridor. In addition, the site was associated with a ground lease with the nearby Baptist Church, which provided some limitations and restrictions.
The hotel is in a unique part of Austin known for its electric night life and distinctive restaurant/retail locations. It consists of 80 units and 7,500 SF of restaurant and retail space. The design portrays a vintage look, while providing all the modern amenities of today.