Trammell Crow Company, developer of the Hub at Harvest Green, Houston’s newest upscale entertainment destination, announced today that Flix Brewhouse™, the world’s only combination first-run dine-in cinema and microbrewery, is slated as the Hub’s first entertainment anchor. The purchaser is an investment entity affiliated with Flix’s founder that plans to build and lease the cinema-brewery on a portion of the new 300,000-square-foot entertainment, dining and retail destination located at Grand Parkway and W. Airport Boulevard.
The Hub, opening for the Summer 2019 season, will feature the best in entertainment, dining and upscale retail in a warm, inviting and pedestrian-friendly setting. The development benefits from its strategic location at the entrance to Johnson Development’s Harvest Green residential community, and directly across from the Aliana residential community. Both Harvest Green and Aliana are widely recognized as two of the leading and fastest-growing master-planned communities in the country. In addition to the explosive housing growth in the area, the intersection has also become one of the hottest retail locations in Houston. More than 1.5 million square feet of retail is open or planned, including a new H-E-B and the newest Target prototype store in the U.S. The Hub’s entertainment district will provide the trade area with the better food and entertainment offerings not available elsewhere in the area.
The planned Flix Brewhouse is the chain’s new prototype theater, comprising 38,750 square feet and featuring nine auditoriums equipped with parabolic screens, state-of-the-industry digital audio and video (including immersive sound), and Flix’s proprietary luxury seating and sliding tabletops. Moviegoers will enjoy unobtrusive, in-theater service from a complete cooked-to-order menu as well as a broad selection of soft drinks and adult beverages, including a dozen signature Flix Brewhouse beers brewed on premises. The Hub location will have its own brewmaster and guests will enjoy the brewpub restaurant and patio with or without a movie.
In addition to showing the latest Hollywood blockbusters, Flix Brewhouse offers a wide variety of special features and events, including a Pro-Am homebrew competition, Brewmaster dinners, on-site Beer 101 brewing and tasting seminars, and numerous themed classic film series and interactive experiences such as dinner comedies, sing-alongs, sensory friendly shows for children with special needs and Saturday morning pajama parties. Flix Brewhouse also celebrates unique food and craft beer creations with a range of ongoing dining and tasting events, showcasing beer from other craft breweries as well as its own award-winning creations.
About Trammell Crow Company
Trammell Crow Company (TCC), founded in 1948, is one of the nation’s leading developers and investors in commercial real estate. The Company has developed or acquired more than 2,600 buildings valued at more than $60 billion and over 565 million square feet. As of December 31, 2017, TCC had $6.8 of projects in process and $3.8 billion in its pipeline.
Trammell Crow Company’s teams are dedicated to building value for its clients with professionals in 16 major cities throughout the United States. The company serves users of and investors in office, industrial, retail, healthcare, multi-family residential, through its operating subsidiary High Street Residential and mixed-use projects. For those who occupy real estate, TCC can execute the development or acquisition of facilities tailored to meet its clients’ needs. For investor clients, the company specializes in joint venture speculative development, acquisition/re-development ventures, build-to-suit development or providing incentive-based fee development services.
TCC is an independently operated subsidiary of CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, and the world’s largest commercial real estate services and investment firm (in terms of 2017 revenue). For more information visit www.TrammellCrow.com.
About Flix Brewhouse
Flix Brewhouse was founded in Round Rock, Texas in 2011 and is the world’s only first run cinema-eatery-microbrewery. As America’s Cinema Brewery, Flix Brewhouse combines the latest Hollywood productions, award winning, brewed on-premises craft beer and delicious food – all served “in theater,” on an a la carte basis, allowing the experience to be customized. The genesis of the Flix concept stems directly from consumer demand for a better, more value oriented way to watch a movie. Designed from the inside out to deliver a premium viewing and dining experience at an affordable price, Flix Brewhouse addresses the primary concern of moviegoers everywhere – the rising cost of admissions and concessions and the typically poor value realized at the conventional multiplex. The company now has four successful operating locations with new venues under construction in Little Elm, Texas, Madison, Wisconsin and Chandler, Arizona, and four more new theaters, including the Hub, in its 2019 Texas development pipeline. www.FlixBrewhouse.com
About Johnson Development Corp. and Harvest Green
Johnson Development is one of the largest residential developers in the country, with annual home sales in the thousands and has had more top-selling communities than any other developer in the nation since 2013. In 2017, Johnson Development held a 38% share of the entire master-planned community market in Houston. Harvest Green is Houston’s first farm-centric community, comprising 1,300 acres strategically located between the thriving Katy and Sugar Land submarkets. The community is planned for more than 2,600 total residential units, and while just over two years old, was recently listed as one of the nation’s 50 best-selling communities in 2017. https://www.harvestgreentexas.com/