Telford Homes Unveils New Brand Identity and Business Strategy To Drive Growth

Telford Homes, one of the UK’s leading living sector specialists, today announces the launch of a new brand identity. Effective immediately, Telford Homes’ go-forward business will be known as Telford Living, reflecting its renewed focus and vision for the future focusing across living tenures, including build to rent (BTR), purpose-built student accommodation (PBSA), co-living and open market sales across the UK.

Telford Living will adopt a flexible development approach, partnering with best-in-class, third-party general contractors to deliver its projects. As the European residential development arm of Trammell Crow Company (TCC), Telford Living is backed by significant capital and expertise as it aims to deploy its strong balance sheet to acquire, develop and invest in new projects across the UK.

Leveraging Telford Homes’ 24-year development history and expertise in the living sector, having delivered over 15,000 apartments across 170 regeneration projects, Telford Living currently has eight sites, totalling 4,400 apartments valued at £1.6 billion under construction and in the pipeline.

Telford Living is led by Alex Taylor, senior vice president for development investment who reports to David Neuman, President, Europe, at TCC.

Taylor said, “Telford Living is the continuation of decades of experience in delivering best-in-class living schemes, and an enviable balance sheet that enables us to move quickly and decisively. Our evolution will see a refined approach that is highly responsive to market conditions, a shift to a capital-led model and more flexible development approach, and expansion beyond London and into new product types. This reflects both the market and our experience of what our institutional investor partners are seeking in a living sector developer. We are actively engaged on new sites across the UK and look forward to bringing Telford Living’s homes to more communities and regeneration projects soon.”

Neuman added, “Telford Living’s structure and strategic direction now much more closely match that of Trammell Crow Company: capital-led, partnering with best-in-class external contractors, and laser-focused on delivering strong risk-adjusted returns by employing an entrepreneurial and nimble approach while focusing on capital efficiency and strategic partnerships.”

About Telford Living

Telford Living, a Trammell Crow Company developer, delivers best-in-class homes and sustainable communities on premier sites in major cities across the UK, including build-to-rent and purpose-built student accommodation (PBSA) and co-living projects. We leverage our strong relationships with general contractors to build sustainably and responsibly to create green areas, public spaces and amenities for local residents to create vibrant and lively neighbourhoods that promote community and identity. With a current pipeline of 4,400 units, Telford Living builds on the expertise and legacy of Telford Homes, which completed £2.5 billion in projects between 2000 and 2024. For more information visit www.Telfordliving.com.