Professional Experience
Associated Office
Adam Richards is a Senior Product Manager and AI Champion within CBRE’s Digital & Technology function, based in London and focused on Trammell Crow Company’s European operations. In this role, Adam leads cross-functional teams to define and deliver enterprise-scale digital products, drive AI adoption across the business, and manage a clear technology roadmap aligned to TCC’s development and investment strategy. His responsibilities span product ownership, team development, Agile delivery, and stakeholder management across both TCC and CBRE D&T.
Prior to joining TCC, Adam spent five years at CBRE as Senior Product Manager for two flagship global platforms. He led key workstreams within IFM Hub — CBRE’s next-generation facilities management platform — and Quantum, a risk management platform for critical data centre environments. During this time, he advanced AI adoption initiatives across CBRE’s global operations, including building a knowledge community among product managers to explore how structured data can improve AI outcomes. He also owned an annual product budget of $1.6 million and extended the Quantum platform into Health as a new business vertical.
Before CBRE, Adam held product leadership roles at Sony Interactive Entertainment (PlayStation), where he led EMEA in a $7 million global platform realignment programme and drove scaled Agile adoption across teams in Europe. He has over 20 years of experience in enterprise product management and digital transformation, with earlier roles at Sony Computer Entertainment Europe, British Sky Broadcasting, and a decade of working across Australia and Japan.