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Lucinda Dean serves as Senior Marketing Coordinator at Trammell Crow Company, where she supports strategic marketing and business development initiatives across office, industrial, multifamily, life sciences, and emerging product types. Based in Houston, TX, she plays a key role in the preparation of proposals, RFP responses, equity and debt offering memorandums, and marketing materials that enhance the positioning of the firm’s developments across multiple markets.
She collaborates closely with development, leasing, capital markets, and leadership teams to support leasing efforts, capital raises, and new business pursuits. Her work aligns regional marketing strategies with national objectives, ensuring consistent messaging and tailored content for local market needs.
Lucinda established a centralized content and asset repository that supports efficient, data-informed business development and streamlines access to key resources across teams. Her contributions have supported successful campaigns for several notable commercial assets and helped drive transactions with measurable financial outcomes.
Recognized for her creativity, attention to detail, and collaborative approach, she brings a strong understanding of both strategic planning and day-to-day execution to the firm’s marketing operations.
She collaborates closely with development, leasing, capital markets, and leadership teams to support leasing efforts, capital raises, and new business pursuits. Her work aligns regional marketing strategies with national objectives, ensuring consistent messaging and tailored content for local market needs.
Lucinda established a centralized content and asset repository that supports efficient, data-informed business development and streamlines access to key resources across teams. Her contributions have supported successful campaigns for several notable commercial assets and helped drive transactions with measurable financial outcomes.
Recognized for her creativity, attention to detail, and collaborative approach, she brings a strong understanding of both strategic planning and day-to-day execution to the firm’s marketing operations.